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MGAs ‘are the future of insurance’
This article is shared with the kind permission of Intelligent Insurer. There has been a spike in the formation of managing general agents (MGAs) in […]
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Chris is an experienced professional in the insurance industry, with a focus on the London Insurance Market. His expertise lies in marketing, expanding market reach, and implementing modernisation efforts. As the current Head of Marketing & External Communications at Pro Global, Chris is responsible for driving the company’s marketing and communication strategies.
Chris started at Pro Global in February 2020 as a consultant for the Insurance Services team. His skills and knowledge quickly led to his promotion to his current leadership position in October 2020. In this role, Chris utilises his strong presentation skills, strategic marketing insight, and experience in executing effective marketing campaigns.
Before joining Pro Global, Chris developed his skills at Lloyd’s, leading strategic projects for the London Market. He also served the London and International Insurance Brokers’ Association (LIIBA), representing a large membership base on modernisation projects. His consultancy role at Placing Platform Limited (PPL) involved successful management of workforce restructuring.
At Pro Global, Chris was responsible for a global rebranding project. His leadership role involved a comprehensive transformation of the business which on encompassed the redefinition of business positioning, the creation of brand guidelines, the design of a new corporate logo and tagline, and the establishment of core values. The project also saw the launch of a new website that reflected the reimagined brand. Chris’s diverse experience in digital marketing, branding, and strategic initiatives was instrumental in this endeavour, demonstrating his capacity to drive significant change within organisations.
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